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SBD/February 21, 2013/Franchises
White Sox Project Attendance Increase, But Still Short Of 2 Million Fans Mark
Published February 21, 2013
PROVE IT ALL NIGHT: White Sox Exec VP Ken Williams yesterday appeared on CNBC and said the team does not draw fans "as much as I'd like us to draw," but he said the White Sox' fanbase is one to which the team needs "to prove that you're going to be an exciting team, you’re going to be in contention and you have a World Series chance." Williams: "Otherwise, they're not going to spend their discretionary dollar." He noted the Cubs are "a little bit different," but the White Sox have a fanbase in which the team has "got to earn it." Williams: "We are aggressively trying to do much for the fan experience. I think that's the key in sports these days. In any kind of entertainment these days it's how are you going (to) enhance the fan experience, and once you start to do that, then people will take notice and hopefully attend more games.” Williams also was asked about the state of the economy through baseball metrics. He said, “In different markets, you’re going to get a different answer depending where you are. It's hard for me to cry. We have a little bit over $100 million payroll and of course, you have to have the revenues to support that. In Oakland and San Diego and Kansas City, you're looking at revenues half as much. ... I'm not going to complain too much" ("Squawk Box," CNBC, 2/20).