Menu
Facilities

FAU Inks Stadium Naming-Rights Deal With Prison Company The GEO Group

Florida Atlantic Univ. yesterday announced that naming rights to its on-campus stadium “will go to a company that runs prisons, the GEO Group, for $6 million over 12 years,” according to Hal Habib of the PALM BEACH POST. The deal was “unanimously approved” by the university’s BOT with GEO Group Chair George Zoley, an FAU alumnus and former BOT Chair, in attendance. The GEO Group’s world HQs “are in Boca Raton, within sight of what is now GEO Group Stadium.” School and GEO Group reps “described the agreement as a philanthropic ‘gift,’ differentiating it from standard sports-facility marketing agreements.” FAU AD Pat Chun said that the money “will go a long way toward balancing his budget.” The university had “sought a naming partner for the two years the stadium has stood” (PALM BEACH POST, 2/20). In Ft. Lauderdale, Dieter Kurtenbach notes the naming-rights deal -- which is the athletic department’s “largest contribution -- brought closure to what Chun called his top priority upon accepting his position in July.” FAU advertised a “$5 million price tag for the naming rights, which would have been for 10 years.” Former FAU AD Craig Angelos “failed to secure naming rights in the year after building the stadium, one of the primary reasons he was fired last April” (South Florida SUN-SENTINEL, 2/20).

GRAY AREA: In N.Y., Greg Bishop writes the announcement perhaps “pushed stadium naming to its zenith, if only because the GEO Group is a private prison corporation.” There is “no obvious precedent" for this partnership. FAU President Mary Jane Saunders described the deal as “wonderful” and the company as “well run.” But it also “left some unsettled, including those who study the business of sports and track the privatization of the prison industry.” To those critics, this “was a jarring case of the lengths colleges and teams will go to produce revenue.” Univ. of Oregon Warsaw Sports Marketing Center Dir Paul Swangard said, “This is an example of great donor intent, terrible execution.” Grassroots Leadership Exec Dir Bob Libal, whose social justice group opposes private prison systems, said, “It’s like calling something Blackwater Stadium. This is a company whose record is marred by human rights abuses, by lawsuits, by unnecessary deaths of people in their custody and a whole series of incidents that really draw into question their ability to successfully manage a prison facility.” The company has “been opposed by civil liberty and human rights groups and immigrant rights organizations.” It also has “been cited by state and federal regulators and lost a series of high-profile lawsuits.” A GEO Group spokesperson in an e-mail wrote, “We have always adhered to the highest standards in our industry.” Saunders was asked if FAU “had looked into the allegations against the GEO Group.” She said, “We think it’s a wonderful company, and we’re very proud to partner with them” (N.Y. TIMES, 2/20).

WHAT IS THE DEAL'S END GAME? YAHOO SPORTS’ Frank Schwab wondered, “What's the upside for a prison company putting its name on a stadium? … We doubt FAU fans are going to want to end up in GEO Group prisons as a result of the sponsorship” (SPORTS.YAHOO.com, 2/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/02/20/Facilities/FAU.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/02/20/Facilities/FAU.aspx

CLOSE