SBD/February 19, 2013/Research and Ratings

Overnight Ratings: NASCAR Sees Drop For Sprint Unlimited; Daytona 500 Qualifying Up

The NBA All-Star Game on TNT led all sports telecasts over Presidents Day weekend. The NASCAR season also got under way with the Sprint Unlimited (formerly the Budweiser Shootout). The event earned a 3.3 overnight on Fox on Saturday night, down 17.5% from a 4.0 overnight last year. Fox' Daytona 500 qualifying earned a 1.9 overnight on Sunday afternoon, up slightly from a 1.8 last year. CBS earned a 2.6 overnight for the final round of the PGA Tour Northern Trust Open, which saw John Merrick win in a playoff with Charlie Beljan. That rating is down 35% from last year, when Bill Haas held off Phil Mickelson and Keegan Bradley in a playoff.

The chart below lists overnight Nielsen ratings from sports telecasts during Presidents Day weekend.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
2/16
ABC
4:00-6:00pm
0.6
"75 Years of NCAA March Madness:
Top 10 Championship Runs"
2/16
CBS
12:30-1:00pm
0.9
NCAA Basketball: Kentucky-Tennessee
2/16
CBS
1:00-3:15pm
1.3
PGA Tour: Northern Trust Open: Third Round
2/16
CBS
3:15-6:00pm
1.8
NASCAR Sprint Cup: The Sprint Unlimited
2/16
Fox
8:15-10:00pm
3.3
Snowboarding: USSA Halfpipe Grand Prix
2/16
NBC
2:00-3:00pm
0.5
Skiing: FIS Alpine World Championships
2/16
NBC
3:00-4:00pm
0.7
Red Bull Signature Series: Crashed Ice
2/16
NBC
4:00-6:00pm
0.8
"75 Years of NCAA March Madness:
Top 10 Buzzer Beaters"
2/17
CBS
12:00-1:00pm
0.9
NCAA Basketball: Ohio State-Wisconsin
2/17
CBS
1:00-3:00pm
1.6
PGA Tour: Northern Trust Open: Final Round
2/17
CBS
3:00-7:00pm
2.6
NASCAR Sprint Cup: Daytona 500 qualifying
2/17
Fox
1:00-3:30pm
1.9
NHL: Penguins-Sabres
2/17
NBC
12:30-3:15pm
1.3
NHL: Kings-Blackhawks
2/17
NBC
3:30-6:00pm
1.3

 

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