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SBD/February 19, 2013/Research and Ratings
Overnight Ratings: NASCAR Sees Drop For Sprint Unlimited; Daytona 500 Qualifying Up
Published February 19, 2013
The NBA All-Star Game on TNT led all sports telecasts over Presidents Day weekend. The NASCAR season also got under way with the Sprint Unlimited (formerly the Budweiser Shootout). The event earned a 3.3 overnight on Fox on Saturday night, down 17.5% from a 4.0 overnight last year. Fox' Daytona 500 qualifying earned a 1.9 overnight on Sunday afternoon, up slightly from a 1.8 last year. CBS earned a 2.6 overnight for the final round of the PGA Tour Northern Trust Open, which saw John Merrick win in a playoff with Charlie Beljan. That rating is down 35% from last year, when Bill Haas held off Phil Mickelson and Keegan Bradley in a playoff.
The chart below lists overnight Nielsen ratings from sports telecasts during Presidents Day weekend.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
| "ESPN Sports Saturday" |
2/16
|
ABC
|
4:00-6:00pm
|
0.6
|
| "75 Years of NCAA March Madness: Top 10 Championship Runs" |
2/16
|
CBS
|
12:30-1:00pm
|
0.9
|
| NCAA Basketball: Kentucky-Tennessee |
2/16
|
CBS
|
1:00-3:15pm
|
1.3
|
| PGA Tour: Northern Trust Open: Third Round |
2/16
|
CBS
|
3:15-6:00pm
|
1.8
|
| NASCAR Sprint Cup: The Sprint Unlimited |
2/16
|
Fox
|
8:15-10:00pm
|
3.3
|
| Snowboarding: USSA Halfpipe Grand Prix |
2/16
|
NBC
|
2:00-3:00pm
|
0.5
|
| Skiing: FIS Alpine World Championships |
2/16
|
NBC
|
3:00-4:00pm
|
0.7
|
| Red Bull Signature Series: Crashed Ice |
2/16
|
NBC
|
4:00-6:00pm
|
0.8
|
| "75 Years of NCAA March Madness: Top 10 Buzzer Beaters" |
2/17
|
CBS
|
12:00-1:00pm
|
0.9
|
| NCAA Basketball: Ohio State-Wisconsin |
2/17
|
CBS
|
1:00-3:00pm
|
1.6
|
| PGA Tour: Northern Trust Open: Final Round |
2/17
|
CBS
|
3:00-7:00pm
|
2.6
|
| NASCAR Sprint Cup: Daytona 500 qualifying |
2/17
|
Fox
|
1:00-3:30pm
|
1.9
|
| NHL: Penguins-Sabres |
2/17
|
NBC
|
12:30-3:15pm
|
1.3
|
| NHL: Kings-Blackhawks |
2/17
|
NBC
|
3:30-6:00pm
|
1.3
|
