GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks Beckham Leads NFLPI's List Of Rising Stars NFL Rep Takes Headphones From Sherman NCAA Partners With Groupon For Ticket Presale Does ATP Need More Player-Specific Merchandise? NFL To Run Domestic Violence PSA On NBC France: No Change Coming To Chase Kardashian Featured In T-Mobile Super Bowl Ads
Upcoming Conferences and Events
SBD/February 19, 2013/Marketing and Sponsorship
Driver-Centric NASCAR Campaign Focuses On Online Offerings, Appeal To Hispanics
Published February 19, 2013
FINDING NEW FACES: Finley is featured in this week’s SPORTSBUSINESS JOURNAL as part of a feature on NASCAR’s Faces Of The Future. SBJ’s Tripp Mickle notes NASCAR last year “turned responsibility for its brand image over to” Finley. It wants Ogilvy to “develop a campaign that showcases the sport’s edginess and attracts not only new fans, but young new fans.” Finley said, “I think it got a little corporate. This is an edgy-authentic-crazy-heroes-from-an-outlaw brand. You have to serve that back with a younger lens.” He added, “It’s not Justin Bieber or video games. It’s in the millennial sweet spot. Good times. Crazy, exciting fun. It is going to be really amazing stuff” (SPORTSBUSINESS JOURNAL, 2/18 issue).