Curry Signs Deal For Coaching Site CoachUp Joe Gibbs Addresses Brain-Function Issues Of Son Under Armour Eyes Australian Foray EPL May Abandon Title Sponsorship Model Marketplace Roundup Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online
Upcoming Conferences and Events
SBD/February 19, 2013/Marketing and Sponsorship
Driver-Centric NASCAR Campaign Focuses On Online Offerings, Appeal To Hispanics
Published February 19, 2013
FINDING NEW FACES: Finley is featured in this week’s SPORTSBUSINESS JOURNAL as part of a feature on NASCAR’s Faces Of The Future. SBJ’s Tripp Mickle notes NASCAR last year “turned responsibility for its brand image over to” Finley. It wants Ogilvy to “develop a campaign that showcases the sport’s edginess and attracts not only new fans, but young new fans.” Finley said, “I think it got a little corporate. This is an edgy-authentic-crazy-heroes-from-an-outlaw brand. You have to serve that back with a younger lens.” He added, “It’s not Justin Bieber or video games. It’s in the millennial sweet spot. Good times. Crazy, exciting fun. It is going to be really amazing stuff” (SPORTSBUSINESS JOURNAL, 2/18 issue).