Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/February 19, 2013/Marketing and Sponsorship
Driver-Centric NASCAR Campaign Focuses On Online Offerings, Appeal To Hispanics
Published February 19, 2013
FINDING NEW FACES: Finley is featured in this week’s SPORTSBUSINESS JOURNAL as part of a feature on NASCAR’s Faces Of The Future. SBJ’s Tripp Mickle notes NASCAR last year “turned responsibility for its brand image over to” Finley. It wants Ogilvy to “develop a campaign that showcases the sport’s edginess and attracts not only new fans, but young new fans.” Finley said, “I think it got a little corporate. This is an edgy-authentic-crazy-heroes-from-an-outlaw brand. You have to serve that back with a younger lens.” He added, “It’s not Justin Bieber or video games. It’s in the millennial sweet spot. Good times. Crazy, exciting fun. It is going to be really amazing stuff” (SPORTSBUSINESS JOURNAL, 2/18 issue).