NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/February 19, 2013/Marketing and Sponsorship
Reeling In A Big Catch: Bassmaster Announces New Sponsors Ahead Of New Season
Published February 19, 2013
EXPECTING A CROWD: In Tulsa, Kelly Bostian wrote since Tulsa and Grand Lake O' the Cherokees "were announced as the 2013 venue people have been saying the 43rd Classic may be the biggest yet." More than 100,000 are "expected to filter through the Bassmaster Classic Outdoors EXPO presented by Dick's Sporting Goods at the Convention Center," and the weigh-in at the BOK Center is "expected to attract capacity crowds, especially Saturday and Sunday." There is no "admission fee; all events are free and open to the public." Brent Chapman, who was named '12 Bassmaster Angler of the Year, said, "This is the farthest north and west it's ever been held. I know I have 10 times the people coming to watch me as I normally do and, not just people coming to watch me, a lot of people are coming from Kansas, Nebraska, Missouri, Iowa, even Colorado because it's never been this close before" (TULSA WORLD, 2/17).