SBD/February 18, 2013/Marketing and Sponsorship

Ravens Players Cashing In With Autographs, Appearances Following Super Bowl Victory

Jacoby Jones' appearance brought out 300 fans who paid $30 apiece
While Ravens players "continue sorting through endorsement offers, many of them are taking advantage of their heightened popularity with appearances and signings" following the team's win in Super Bowl XLVII, according to Chris Korman of the Baltimore SUN. There is "immediate money to be made in that market, as much as $100,000 for a few hours of the most popular players' time." The market "is searing hot." Glen Burnie, Md.-based Man Cave Memorabilia "averaged a signing about once every six weeks and is tentatively planning one per week -- starting with running back Bernard Pierce on Friday -- for as long as demand supports it." When Timonium, Md.-based Great Moments had WR Jacoby Jones in the store last Sunday, it "took only a day and a half to sell all 300 tickets for the event at $30 apiece." A Ravenous Celebration will "bring together more than 10 players and club officials at the DoubleTree Pikesville for signings" over two days, while a World Champion Victory Party on Feb. 23 will "bring several players to Power Plant Live in downtown Baltimore and give fans the opportunity to buy signatures as well as spend 'one-on-one time with the players.'" But Woodstock, Md.-based Schulte Sports President & CEO Ray Schulte said that Ravens QB Joe Flacco has "never sought publicity and plans to make only a few stops on the autograph tour." He added that Flacco also will "do a private signing ... in which he'll autograph pictures, helmets and footballs to be sold to local and national shops." Korman noted players are "usually paid per item signed, or by the hour." Shops offset that cost by "selling tickets, and also boost their inventory by collecting signed goods from the player to sell at a later date" (Baltimore SUN, 2/16).
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