Menu
Media

NBA Audience On TNT, ABC, NBA TV Seeing Decline From Recent Seasons

NBA game audiences are down on TNT, ABC and NBA TV through the first half of the season compared to the same point during both the lockout-shortened season in '11-12 and the normal schedule of '10-11. TNT is averaging a 1.4 U.S. rating and 2.1 million viewers, down 22% and 26%, respectively, from last season, and down from a 1.6 rating and 2.4 million viewers in '10-11. TNT last year was the beneficiary of a Christmas Day game to start the shortened season, and it did not have a game on the holiday this season. Additionally, the start to the '12-13 season came as several Northeast markets were without Nielsen ratings due to the effects from Hurricane Sandy. ESPN's games are averaging a 1.2 rating and 1.8 million viewers, flat compared to last season, but down slightly from '10-11. ABC's NBA games are also down 9.5% in ratings to date compared to '11-12, while also seeing a slight drop compared to two seasons ago. NBA TV's viewership is down 9% from last season, but still up from '10-11. However, the net's "Fan Night" on Tuesdays is on pace for a record-setting audience.

---------- TNT ----------
---------- ESPN ----------

GMS
RAT.
VIEWERS (000)
GMS
RAT.
VIEWERS (000)
'12-13
30
1.4
2,064
47
1.2
1,824
'11-12
19
1.8
2,797
24
1.2
1,824
'10-11
36
1.6
2,416
47
1.3
2,009
---------- ABC ----------
---------- NBA TV ----------

GMS
RAT.
VIEWERS (000)
GMS
RAT.
VIEWERS (000)
'12-13
6
3.8
6,505
58
0.2
327
'11-12
4
4.2
7,435
46
0.2
358
'10-11
7
3.9
6,734
n/a
0.1
235

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/02/15/Media/NBA-ratings.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/02/15/Media/NBA-ratings.aspx

CLOSE