SBD/February 14, 2013/Marketing and Sponsorship

Marketplace Roundup

Mid-Ohio Sports Car Course has signed a multiyear sponsorship deal with Monster Beverage Corp. The deal includes signage at the track, and Monster will bring its MonsterFreestyle MX motorcycle team to an event at the track this summer (BIZJOURNALS.com, 2/12)....Rahal Letterman Lanigan Racing announced that TranSystems  has become an official team partner and associate sponsor of Graham Rahal's No. 15 Izod IndyCar Series car for the '13 and '14 seasons (RLL)....USA Triathlon has inked supplier-level sponsorship agreements with Raceday Transport, SelfGrip Athletic Tape and Virtual Race Bags. The NGB also extended its sponsorship with ROLA bike carriers through this year. Meanwhile, Liberty Mutual has been named the official insurance company partner of USA Water Polo in a deal that runs through the '16 Rio Games (THE DAILY).
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