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SBD/February 14, 2013/Marketing and Sponsorship
More Critics Wondering Whether Rose Is Taking Recovery Cues From Bulls Or WMG
Published February 14, 2013
TRYING TO CONTROL THE MESSAGE? The Chicago Tribune's Dan Pompei said it is “interesting” that Rose and his "handlers are trying to control the message." Pompei: "They’re not having him talk to the masses or even talk to local guys who are there every day and know the situation the best. They handpicked one person to interview with.” Greenstein said the media “in this city who play by the rules got screwed.” Schanowski said the USA Today interview was "handled very poorly” because the local Chicago media was “blindsided.” Rose’s image within the media may have taken "a little bit of a hit” ("Chicago Tribune Live," CSN Chicago, 2/13).