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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
Publishing Date: March 11 Ad Close: Feb. 25 Materials Close: Feb. 27. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.