IOC To Launch Digital Olympic Channel Bears Reorganize Business Staff Sources: NFL Hiring Tom Coughlin PGA Championship Not Moving From Charlotte MLS, SeatGeek Announce Partnership Bach Confident Rio Will Work Out Kinks ICC Match In Ohio Could Draw 80,000 Target Leaving Chip Ganassi's IndyCar Team Puma Planning For Bolt After Retirement Twitter Hoping Sports Help Future Financials
SBD/February 14, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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