Knight Officially Retires As Nike Board Chair NFL Cardinals' Amazon Series Debuts DeWalt Extends Sponsorship With Matt Kenseth Fox Sports' Sprint Cup Viewership Down 6% SBJ In-Depth: The Education Issue Tennis Could Be Blueprint For Olympic Golf NBA Names Spruell President Of League Operations Finishing Touches Being Put On Fort Bragg Field Source: Disney Buying 33% BAM Tech Stake Perrin Weighing Ticket Options
SBD/February 13, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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