Triple-A Isotopes Trying One-Day Rebrand New Logo For NASCAR's Race To Green Effort Charlotte Motor Speedway Adding Fan Experience Deck Redskins' Allen Taking Lead In Stadium Effort Bristol Speedway Makes Kid-Friendly Changes Schefter Working Celtics-Bulls World Cup Could Elevate Soccer In North America Pegula Takes Responsibility For Sabres' Failings SBJ In-Depth: Youth Sports NFL Loads Primetime Schedule With Top Draws
SBD/February 13, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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