SBD/February 12, 2013/Marketing and Sponsorship

Marketplace Roundup

English soccer club Blackburn will change its kit partnership from Umbro to Nike at the start of the '13-14 season in a deal that runs through '16. The club's Nike replica kits will go on sale later this summer (Nike)....Heat F LeBron James and G Dwyane Wade are "set to star in a new promotional campaign for the Miami City Ballet." The campaign "centers around the downtown institutions' shared 25th anniversary, and draws parallels between ballet and basketball" (MIAMI HERALD, 2/12)....Bleacher Creatures has announced "production plans" for a doll made in the likeness of Redskins QB Robert Griffin III. Griffin will be "the first Redskin with a Bleacher Creature" (WASHINGTONPOST.com, 2/8)....Love's Travel Stops will sponsor Front Row Motorsports for three NASCAR Sprint Cup Series races this season, beginning with David Gilliland's No. 38 Ford at the Feb. 24 Daytona 500 (Front Row Motorsports).
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