Relativity Sports “continues to build its talent representation business by bringing on prominent NBA agent Dan Fegan to lead its basketball division,” according to Liz Mullen of SPORTSBUSINESS JOURNAL. Fegan will bring “his 40 NBA clients," who include Lakers C Dwight Howard, Mavericks F Shawn Marion and Wizards G John Wall, to the firm and "serve as president of the division.” He will “work out of Relativity’s Beverly Hills, Calif., offices and report to the company’s COO and head of its sports group, Happy Walters, who represents 12 NBA players.” Relativity Sports with the deal will now represent “more than 50 NBA players, making it one of the largest basketball player practices in the U.S.” Walters said of Fegan joining the firm, “For Relativity, it makes us much stronger in basketball, that is the obvious.” He added, “Dan is ready to help build a business and that is what we are excited about. That is what we want to put together here. A lot of smart guys who have a lot of experience looking at how we want to grow sports in the future.” Fegan said, “There has always been this desire on the part of athletes to cross over and to actually be affiliated with TV and movies, and to a certain extent music. One of the reasons I don’t think it works well with a talent agency, quite frankly, is all of the best opportunities are going to go to their acting and TV talents. … We are going to do what other talent agencies have tried and failed at” (SPORTSBUSINESS JOURNAL, 2/11 issue).
