Fox Has Best World Series Opener Since '09 Mara Admits Fault In Josh Brown Situation Fox Sees High Demand For World Series Ads Google, Sportradar Tracking World Series Pressure World Series Tickets Still Setting Price Records Dolan, Manfred To Discuss Chief Wahoo Logo Yankee Stadium Adding Social Gathering Areas MLB Postseason Viewership Down 8% Cubs Poised For Marketing Opportunities Tigers, Phils Adding Baseball Analytics Execs
SBD/February 12, 2013/Franchises
Yankees Hope Resale Ticket Deal With Ticketmaster Will Curb Short-Sellers
Published February 12, 2013
FIGHTING WORDS: YTE will create a fervent market battle between the club and StubHub. The S.F.-based company, as expected, said it plans to set up a pickup location across the street from Yankee Stadium. StubHub Head of Communications Glenn Lehrman said, "Yankee fans will still be able to buy and sell their tickets through StubHub in a marketplace where true market value will determine the ticket price." The Angels, the other MLB team to opt out of the MLBAM-StubHub contract renewal, also are setting up a resale option with Ticketmaster with a formal announcement due as soon as this week (Eric Fisher, Staff Writer).
BATTLE FOR THE BRONX: On Long Island, Neil Best reports there is “nothing the Yankees legally can do to stop fans from continuing to resell on StubHub -- or any other site -- but now the process will require obtaining a physical ticket." Trost said when the Ticketmaster exchange launches, likely in mid-March, "Everyone is going to be aware of what we're doing.'' He added, "We're not stopping anyone from selling on any secondary market they want.” The Yankees “consider the exchange merely a step toward addressing the matter.” Trost: “I can't tell you it's going to help me 100 percent. I can tell you I don't want to continue the problem ... I'd like them to come to the Yankees for their tickets” (NEWSDAY, 2/12).