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SBD/February 12, 2013/Franchises
Yankees Hope Resale Ticket Deal With Ticketmaster Will Curb Short-Sellers
Published February 12, 2013
FIGHTING WORDS: YTE will create a fervent market battle between the club and StubHub. The S.F.-based company, as expected, said it plans to set up a pickup location across the street from Yankee Stadium. StubHub Head of Communications Glenn Lehrman said, "Yankee fans will still be able to buy and sell their tickets through StubHub in a marketplace where true market value will determine the ticket price." The Angels, the other MLB team to opt out of the MLBAM-StubHub contract renewal, also are setting up a resale option with Ticketmaster with a formal announcement due as soon as this week (Eric Fisher, Staff Writer).
BATTLE FOR THE BRONX: On Long Island, Neil Best reports there is “nothing the Yankees legally can do to stop fans from continuing to resell on StubHub -- or any other site -- but now the process will require obtaining a physical ticket." Trost said when the Ticketmaster exchange launches, likely in mid-March, "Everyone is going to be aware of what we're doing.'' He added, "We're not stopping anyone from selling on any secondary market they want.” The Yankees “consider the exchange merely a step toward addressing the matter.” Trost: “I can't tell you it's going to help me 100 percent. I can tell you I don't want to continue the problem ... I'd like them to come to the Yankees for their tickets” (NEWSDAY, 2/12).