NESN Providing News Inserts During Sox Games The Players' Tribune Continuing To Gain Momentum Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week Virtual Reality TV Possible For '24 Olympics? Social Studies: Twins President Dave St. Peter Media Notes Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated
SBD/February 11, 2013/Media
SI Investigating Why Swimsuit Cover Was Leaked Friday On Fashion Blog
Published February 11, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
STRONG REVENUE: SPORTSBUSINESS JOURNAL’s Eric Fisher reports “resurgent print media sales are fueling growth" of SI’s Swimsuit franchise, which company execs are projecting at 6% to 8% this year. SI sold 102 ad pages for the '13 Swimsuit edition, "up 20 from last year and its largest total since 2008.” Time Sports Group President Mark Ford said, “We’re definitely seeing a real lift in print. It’s almost something of a return to a more traditional media mix.” This year’s edition “overall will contain 224 pages, up 13 from a year ago.” SI amid growth in the print Swimsuit business “continues to aggressively push the franchise into new areas” (SPORTSBUSINESS JOURNAL, 2/11 issue).
ROCKING THE WEAR: In N.Y., Tanzina Vega wrote this year’s Swimsuit issue “has a surprising new feature: a small style guide geared toward the issue’s legions of female readers.” The guide includes “six pages of content from Sports Illustrated and six pages of Target ads.” Titled “Secrets of Swimsuit,” the guide will include “information on swimsuit trends and advice on how mere mortals, not supermodels, can achieve that sexy beach look.” SI Swimsuit Editor M.J. Day said that the tips were “meant to help women recreate the looks they see in the issue” (NYTIMES.com, 2/10).