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SBD/February 11, 2013/Media
SI Investigating Why Swimsuit Cover Was Leaked Friday On Fashion Blog
Published February 11, 2013
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STRONG REVENUE: SPORTSBUSINESS JOURNAL’s Eric Fisher reports “resurgent print media sales are fueling growth" of SI’s Swimsuit franchise, which company execs are projecting at 6% to 8% this year. SI sold 102 ad pages for the '13 Swimsuit edition, "up 20 from last year and its largest total since 2008.” Time Sports Group President Mark Ford said, “We’re definitely seeing a real lift in print. It’s almost something of a return to a more traditional media mix.” This year’s edition “overall will contain 224 pages, up 13 from a year ago.” SI amid growth in the print Swimsuit business “continues to aggressively push the franchise into new areas” (SPORTSBUSINESS JOURNAL, 2/11 issue).
ROCKING THE WEAR: In N.Y., Tanzina Vega wrote this year’s Swimsuit issue “has a surprising new feature: a small style guide geared toward the issue’s legions of female readers.” The guide includes “six pages of content from Sports Illustrated and six pages of Target ads.” Titled “Secrets of Swimsuit,” the guide will include “information on swimsuit trends and advice on how mere mortals, not supermodels, can achieve that sexy beach look.” SI Swimsuit Editor M.J. Day said that the tips were “meant to help women recreate the looks they see in the issue” (NYTIMES.com, 2/10).