NFL Week 7 Overnight Ratings FSU-Notre Dame Earns Big Rating FS1 Wraps Up MLB Playoff Coverage Stars Sign New TV Deal With FS Southwest TBS, FS1 Scoring With MLB Playoffs Jets-Patriots Gets 11.6 Overnight Francesa Remains Upset With FS1 Final Ratings: NHL, F1 Comcast Builds X1 Service Around NASCAR Deal Rachel Nichols' "Unguarded" Cancelled By CNN
Upcoming Conferences and Events
SBD/February 11, 2013/Media
Sources: NBC Sports Net Makes $20-23M Verbal Offer For Big East Media Rights
Published February 11, 2013
WHAT'S IN A NAME? ESPN.com's Andy Katz cited a source as saying that the remaining Big East schools "expect a legal battle with the departing schools for the Big East name, which carries with it branding rights and national recognition" (ESPN.com, 2/9). In Philadelphia, Mike Jensen wrote, "Big East football as a brand doesn't have much value anymore." The group of remaining schools in the conference "needs to get away from the punch lines." New branding "makes strategic sense" (PHILADELPHIA INQUIRER, 2/10).