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SBD/February 11, 2013/Franchises
John Henry Reaffirms Plans To Keep Red Sox, Denies Moves Made For PR Reasons
Published February 11, 2013
HOPE SPRINGS ETERNAL: In Boston, Nick Cafardo noted while the Red Sox' season-ticket renewals are 10% "behind last year," the team is "enjoying a boost" of 8% in ticket sales for Spring Training games at JetBlue Park in Ft. Myers. Red Sox VP & COO Sam Kennedy "feels all the games at JetBlue Park will be sold out" (BOSTON GLOBE, 2/10). In Boston, Joan Vennochi wrote under the header, "Selling The Red Sox." Vennochi: "The battle to win back the hearts, minds, and wallets of Red Sox Nation is underway." The Red Sox brand is "hurting, and the owners know it." Fixing it means "fielding a likeable, competitive team and selling it to fans." But there is a "new urgency to exciting longtime fans." The Red Sox are "victims of their own success," as the team's ownership "came to expect adulation." But over the past 18 months, they "learned just how tough a town Boston can be for losers." Winning is the "best revenge and ultimate marketing tool." Also, while community outreach "has always been part of the Sox strategy," it now is "taking on new twists." Baseball HOFer Jackie Robinson's son, David, "joined the Sox in visiting Boston middle schools to celebrate his father's legacy during Black History Month" (BOSTON GLOBE, 2/10).