SBD/February 8, 2013/Marketing and SponsorshipPrint All
Dolphins QB Ryan Tannehill on Thursday was named "'the official face' of the Broward Health hospital system's orthopedic and sports medicine services,” according to Nicole Brochu of the South Florida SUN-SENTINEL. The three-year agreement, Tannehill's "first endorsement deal in South Florida," calls for him to "appear in marketing campaigns advertising the health-care system's orthopedic and sports programs.” He and his wife, Lauren, “volunteered as honorary chairs of the Broward Health Foundation's fundraising event in April.” Tannehill also “wants to make frequent patient visits part of his new role.” Broward Health Senior VP and Chief Communications & Marketing Officer Sara Howley said that tennis HOFer Chris Evert, whose name is on the hospital system's children's hospital, was “determined to find ‘the right fit’ for its orthopedic and sports medicine programs.” Tannehill studied biology at Texas A&M, and Howley said it was important "to find someone who wanted to be a part of what we're doing in orthopedics." Ryan and Lauren Tannehill on Wednesday spent the afternoon “watching knee and hip replacements at Broward Health Medical Center in Fort Lauderdale” (South Florida SUN-SENTINEL, 2/8). In West Palm Beach, Ben Volin notes Tannehill said that the partnership with Broward Health is “a natural fit.” He added that he and his wife “visited sick children in the hospital on Christmas day." Tannehill has "thought about a career as an orthopedic surgeon after his football career” (PALM BEACH POST, 2/8).
PLAYING CATCH-UP AT HOME: While this is the first local endorsement for Ryan Tannehill, in Miami, Adam Beasley notes Lauren Tannehill is a spokesperson for Duffy’s Sports Grill, which has more than 20 locations in South and Central Florida, and she "appeared in a local television ad" for the chain during Super Bowl XLVII (MIAMI HERALD, 2/8).
Bristol Motor Speedway officials announced that comedian Jeff Foxworthy’s Original Grit Chips “will sponsor the spring Nationwide Series race at Bristol Motor Speedway for the next four years.” The deal “won’t be the comedian’s first venture into race sponsorship,” as the chips were “the title sponsor for the Camping World Truck Series race at Atlanta last August” (SPORTINGNEWS.com, 2/6). Meanwhile, Rockingham Speedway announced that the North Carolina Education Lottery will serve as the title sponsor of the Camping World Truck Series race on April 14 (Rockingham Speedway).
THE PRESSURE'S ON: N.Y. Daily News columnist Mike Lupica said the pressure on U.S. skier Lindsey Vonn will be “self-imposed” to recover from serious knee and leg injuries to compete at the ’14 Sochi Games. NBC’s Matt Lauer said, “You say ‘self-imposed’ pressure to comeback. Don’t those huge endorsements that rely on Olympic-style exposure place a lot of pressure on her?” Lupica replied, “I think they do, but we’re going to find out how important one more Olympics is to her because when you’re in that gym and you’re doing all the stuff she’s going to have to do, I don’t think you’re thinking about dollar signs at the end. You’re thinking about Gold Medals” (“Today,” NBC, 2/7).
KEEP IT CLEAN: In Indianapolis, Anthony Schoettle wrote he was “surprised at the negative response” on Twitter about the idea of ads on NBA jerseys. The response “certainly wasn’t unanimously negative, but more than half were against the idea.” Schoettle wrote, “Since the NBA has a much higher profile than the WNBA and since the NBA would be the first of the big four U.S. stick-and-ball leagues to break from tradition of having uniforms clean of corporate clutter, I’m quite certain there’s going to be some kind of reaction.” But just how “violent that reaction is will depend on how effectively NBA owners can get out in front of this issue and how much the sport's fans think they’re getting out of the deal” (IBJ.com, 2/7).
WAGON WHEEL: Clippers C DeAndre Jordan appeared on Wednesday's edition of "Wheel of Fortune" as part of "NBA Week," and host Pat Sajak noted Jordan "has a big endorsement deal with Under Armour." Sajak: "They’re one of our prize sponsors this week, and it’s a great company. It’s a great product, but it’s really great people." Jordan: "They do a great job there. They’re a young company really trying to build" ("Wheel of Fortune," 2/6).