SBD/February 7, 2013/Research and Ratings

Speed, MLB Network Among Cable Channels With Record Distribution In February

Speed will roll into the ’13 NASCAR season distributed in 86.6 million U.S. TV homes, marking a record for the network. The channel, which is set to be rebranded as Fox Sports 1 this summer, had a previous record of 82.1 million homes set in April ’12. The net then saw seven months of declines in distribution, but has been seeing gains since February. MLB Network also will begin Spring Training in a record 70.7 million homes, up from 67.9 million homes in February '12. This marks the third straight month MLB Net has seen record distribution. Also seeing all-time highs in distribution this month are ESPNews, ESPNU, NFL Network, NBATV, Fox Soccer, Outdoor Channel and Sportsman Channel. Listed below are the top 10 cable networks in terms of U.S. distribution for February, with comparisons to the same period in recent years. Also listed are figures for networks with significant sports content.

CABLE NETWORK DISTRIBUTION IN THE U.S. FOR FEBRUARY
NETWORK
'06 (000)
'11 (000)
'12 (000)
'13 (000)
Weather Channel
89,698
100,668
99,889
100,129
Food Network
88,305
100,195
99,510
99,837
TBS
89,645
101,033
99,816
99,829
Nickelodeon/Nick-at-Nite
89,714
100,400
100,202
99,506
Discovery Channel
90,446
100,653
99,488
99,459
USA
89,929
100,121
99,169
99,304
CNN
90,119
100,186
99,076
99,265
Cartoon Network/Adult Swim
88,815
99,371
98,896
99,181
A&E
89,642
99,950
98,873
99,080
Lifetime
81,123
99,787
98,876
99,040
ESPN
90,280
100,002
98,979
98,761
ESPN2
89,540
99,904
98,862
98,706
Spike
89,781
99,601
98,674
98,217
FX
88,136
96,047
97,964
98,131
Speed
65,059
77,932
79,360
86,585
Golf Channel
67,930
83,509
84,656
83,714
NBC Sports Network
63,173
75,715
76,296
77,967
ESPNews
46,261
73,454
74,244
75,008
ESPNU
n/a
72,550
72,548
74,333
MLB Network
n/a
55,316
67,933
70,722
NFL Network
n/a
56,895
59,237
70,124
NBATV
n/a
54,808
59,152
60,982
Fox Soccer
n/a
38,616
40,895
49,028
Outdoor Channel
25,864
34,717
36,584
39,151
Fuel TV
n/a
n/a
36,546
37,600
Sportsman Channel
n/a
n/a
n/a
31,542
ESPN Classic
58,881
37,649
32,612
31,446

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Networks, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.

 

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