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SBD/February 7, 2013/Research and Ratings
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Speed, MLB Network Among Cable Channels With Record Distribution In February
Speed will roll into the ’13 NASCAR season distributed in 86.6 million U.S. TV homes, marking a record for the network. The channel, which is set to be rebranded as Fox Sports 1 this summer, had a previous record of 82.1 million homes set in April ’12. The net then saw seven months of declines in distribution, but has been seeing gains since February. MLB Network also will begin Spring Training in a record 70.7 million homes, up from 67.9 million homes in February '12. This marks the third straight month MLB Net has seen record distribution. Also seeing all-time highs in distribution this month are ESPNews, ESPNU, NFL Network, NBATV, Fox Soccer, Outdoor Channel and Sportsman Channel. Listed below are the top 10 cable networks in terms of U.S. distribution for February, with comparisons to the same period in recent years. Also listed are figures for networks with significant sports content.
CABLE NETWORK DISTRIBUTION IN THE U.S. FOR FEBRUARYNETWORK '06 (000)'11 (000)'12 (000)'13 (000)Weather Channel 89,698100,66899,889100,129Food Network 88,305100,19599,51099,837TBS 89,645101,03399,81699,829Nickelodeon/Nick-at-Nite 89,714100,400100,20299,506Discovery Channel 90,446100,65399,48899,459USA 89,929100,12199,16999,304CNN 90,119100,18699,07699,265Cartoon Network/Adult Swim 88,81599,37198,89699,181A&E 89,64299,95098,87399,080Lifetime 81,12399,78798,87699,040ESPN 90,280100,00298,97998,761ESPN2 89,54099,90498,86298,706Spike 89,78199,60198,67498,217FX 88,13696,04797,96498,131Speed 65,05977,93279,36086,585Golf Channel 67,93083,50984,65683,714NBC Sports Network 63,17375,71576,29677,967ESPNews 46,26173,45474,24475,008ESPNU n/a72,55072,54874,333MLB Network n/a55,31667,93370,722NFL Network n/a56,89559,23770,124NBATV n/a54,80859,15260,982Fox Soccer n/a38,61640,89549,028Outdoor Channel 25,86434,71736,58439,151Fuel TV n/an/a36,54637,600Sportsman Channel n/an/an/a31,542ESPN Classic 58,88137,64932,61231,446NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Networks, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.
