Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/February 7, 2013/Research and RatingsPrint All
Speed will roll into the ’13 NASCAR season distributed in 86.6 million U.S. TV homes, marking a record for the network. The channel, which is set to be rebranded as Fox Sports 1 this summer, had a previous record of 82.1 million homes set in April ’12. The net then saw seven months of declines in distribution, but has been seeing gains since February. MLB Network also will begin Spring Training in a record 70.7 million homes, up from 67.9 million homes in February '12. This marks the third straight month MLB Net has seen record distribution. Also seeing all-time highs in distribution this month are ESPNews, ESPNU, NFL Network, NBATV, Fox Soccer, Outdoor Channel and Sportsman Channel. Listed below are the top 10 cable networks in terms of U.S. distribution for February, with comparisons to the same period in recent years. Also listed are figures for networks with significant sports content.CABLE NETWORK DISTRIBUTION IN THE U.S. FOR FEBRUARY
NETWORK'06 (000)'11 (000)'12 (000)'13 (000) Weather Channel89,698100,66899,889100,129 Food Network88,305100,19599,51099,837 TBS89,645101,03399,81699,829 Nickelodeon/Nick-at-Nite89,714100,400100,20299,506 Discovery Channel90,446100,65399,48899,459 USA89,929100,12199,16999,304 CNN90,119100,18699,07699,265 Cartoon Network/Adult Swim88,81599,37198,89699,181 A&E89,64299,95098,87399,080 Lifetime81,12399,78798,87699,040 ESPN90,280100,00298,97998,761 ESPN289,54099,90498,86298,706 Spike89,78199,60198,67498,217 FX88,13696,04797,96498,131 Speed65,05977,93279,36086,585 Golf Channel67,93083,50984,65683,714 NBC Sports Network63,17375,71576,29677,967 ESPNews46,26173,45474,24475,008 ESPNUn/a72,55072,54874,333 MLB Networkn/a55,31667,93370,722 NFL Networkn/a56,89559,23770,124 NBATVn/a54,80859,15260,982 Fox Soccern/a38,61640,89549,028 Outdoor Channel25,86434,71736,58439,151 Fuel TVn/an/a36,54637,600 Sportsman Channeln/an/an/a31,542 ESPN Classic58,88137,64932,61231,446
NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Networks, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.