SBD/February 7, 2013/Research and Ratings

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  • Speed, MLB Network Among Cable Channels With Record Distribution In February

    Speed will roll into the ’13 NASCAR season distributed in 86.6 million U.S. TV homes, marking a record for the network. The channel, which is set to be rebranded as Fox Sports 1 this summer, had a previous record of 82.1 million homes set in April ’12. The net then saw seven months of declines in distribution, but has been seeing gains since February. MLB Network also will begin Spring Training in a record 70.7 million homes, up from 67.9 million homes in February '12. This marks the third straight month MLB Net has seen record distribution. Also seeing all-time highs in distribution this month are ESPNews, ESPNU, NFL Network, NBATV, Fox Soccer, Outdoor Channel and Sportsman Channel. Listed below are the top 10 cable networks in terms of U.S. distribution for February, with comparisons to the same period in recent years. Also listed are figures for networks with significant sports content.

    CABLE NETWORK DISTRIBUTION IN THE U.S. FOR FEBRUARY
    NETWORK
    '06 (000)
    '11 (000)
    '12 (000)
    '13 (000)
    Weather Channel
    89,698
    100,668
    99,889
    100,129
    Food Network
    88,305
    100,195
    99,510
    99,837
    TBS
    89,645
    101,033
    99,816
    99,829
    Nickelodeon/Nick-at-Nite
    89,714
    100,400
    100,202
    99,506
    Discovery Channel
    90,446
    100,653
    99,488
    99,459
    USA
    89,929
    100,121
    99,169
    99,304
    CNN
    90,119
    100,186
    99,076
    99,265
    Cartoon Network/Adult Swim
    88,815
    99,371
    98,896
    99,181
    A&E
    89,642
    99,950
    98,873
    99,080
    Lifetime
    81,123
    99,787
    98,876
    99,040
    ESPN
    90,280
    100,002
    98,979
    98,761
    ESPN2
    89,540
    99,904
    98,862
    98,706
    Spike
    89,781
    99,601
    98,674
    98,217
    FX
    88,136
    96,047
    97,964
    98,131
    Speed
    65,059
    77,932
    79,360
    86,585
    Golf Channel
    67,930
    83,509
    84,656
    83,714
    NBC Sports Network
    63,173
    75,715
    76,296
    77,967
    ESPNews
    46,261
    73,454
    74,244
    75,008
    ESPNU
    n/a
    72,550
    72,548
    74,333
    MLB Network
    n/a
    55,316
    67,933
    70,722
    NFL Network
    n/a
    56,895
    59,237
    70,124
    NBATV
    n/a
    54,808
    59,152
    60,982
    Fox Soccer
    n/a
    38,616
    40,895
    49,028
    Outdoor Channel
    25,864
    34,717
    36,584
    39,151
    Fuel TV
    n/a
    n/a
    36,546
    37,600
    Sportsman Channel
    n/a
    n/a
    n/a
    31,542
    ESPN Classic
    58,881
    37,649
    32,612
    31,446

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Networks, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.

     

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