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SBD/February 6, 2013/Media
beIN Sport Looks To Overcome Small Reach, Names TBWA\Chiat\Day To Help Define Brand
Published February 6, 2013
NATIONAL ANTHEM: In N.Y., Jack Bell reported a "new digital magazine, Anthem, an app initially for the iPhone and iPad with an Android version in the works, will be 'published' before each men’s and women’s national team game, with a special issue planned for the Gold Cup this summer." U.S. Soccer said that the first issue, available for today's game, is "free, while future issues will carry a nominal fee" (NYTIMES.com, 2/5).