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EPL Club Norwich City Partners With Bloomberg Sports On Match Analysis Discount

Bloomberg Sports has partnered with EPL club Norwich City FC to provide fans a 15% discount on its BSports Match Analysis, which delivers advanced statistics, charts and predictive analysis. The deal, which is for the remainder of the current EPL season with a team option for ‘13-14, is Bloomberg’s first with an EPL club. It was constructed by Front Row Marketing Services, a consultant to Norwich City FC. Front Row CEO Chris Lencheski said, “Norwich has a strong tradition, but realizes that to succeed among the more global clubs in the EPL, they have to find points of differentiation. This is the first of several moves we will help the club with to show their marketing prowess and value.” According to Bloomberg Sports head Bill Squadron, his company is currently in discussions with other EPL clubs about similar arrangements. BSports Match Analysis covers matches in the EPL, La Liga, Serie A, Bundesliga and Ligue 1. The Match Analysis, which launched in September and predicts final and halftime scores, could be popular with bettors of European league matches. “Our projections are the most accurate ever developed and have been thoroughly back-tested,” said Squadron. “They will show clear value propositions where our numbers differ from the bookmakers.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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