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SBD/February 6, 2013/Franchises
Blue Jays' Beeston Said 3 Million In Attendance Possible Should "Everything Fall Into Place"
Published February 6, 2013
GETTING CROWDED: In Toronto, Brendan Kennedy reports last night's attendance was "the largest crowd since the inaugural event in 2002." Beeston said, "It certainly has a different feel, doesn't it?" The event was "more of a love-in for fans than a chance to grill team brass." Beeston also "reaffirmed a promise he made at last year’s gathering -- that the Jays would make the post-season in two out of the next five years." Beeston said of replacing the artificial turf at Rogers Centre, "Our intention is to get grass in here." Beeston said that the CFL Toronto Argonauts "remain an obstacle, because they would have nowhere else to play at the moment." Beeston said of potential ticket price hikes, "Let me put it this way, you hope not. But I don’t think they’re going to go down.” The Blue Jays have "not raised ticket prices in four years." Beeston said that if attendance goes up, the prices "could stay steady." But he made "no guarantees." Beeston: “The longer we put it off, the better" (TORONTO STAR, 2/6). SPORTSNET.ca's Shi Davidi noted "many among the estimated crowd of 1,200 stood and applauded" Blue Jays execs as they took their seats, which is "unsurprising after a winter splurge in excess of $200 million ensured that rather than the outlet for fan discontent the evening has regularly devolved into, this night was a smiley, happy one" (SPORTSNET.ca, 2/5).
FINDING THE ZONE: The Blue Jays yesterday announced that TD has become their official financial institution partner. The sponsorship includes Blue Jays music theme nights and the Winter Tour, along with a permanent presence inside the Rogers Centre. The 200 level of Rogers Centre on the south end will be rebranded as the TD Comfort Clubhouse. The exclusive area also will be the new location for the TD Comfort Zone (Blue Jays).