SBD/February 5, 2013/Research and Ratings

Samsung, Mercedes-Benz, Allstate Had Most-Viewed Super Bowl Spots On CBS

Samsung’s 60-second spot during the fourth quarter of  CBS' Super Bowl XLVII telecast on Sunday was the most-watched ad of the game, according to consumer viewership info firm Rentrak. Ad exposure was nearly equal to viewership of the entire game despite the fact that many spots premiered online prior the game. Data also showed that the average ad delivered 94% of the audience when compared to viewership of the whole game. Audience levels remained stable, and even grew, through the 34-minute blackout. Meanwhile, Rentrak also found that the Super Bowl drew many people away from movie theaters back to their homes, as box office ticket sales fell by 66% from Saturday to Sunday. On a typical Sunday, the decline is only around 40% (Rentrak).

NOTES
: To read the chart, the audience for the first 30 seconds of the Samsung spot during Super Bowl XLVII was 17% better than the audience for the game overall. Chart excludes spots for CBS programming.
SUPER BOWL SPOTS WITH HIGHEST AUDIENCE RETENTION
RELATIVE TO CBS AUDIENCE FOR GAME
RK
ADVERTISER
TIME OF AD (PM ET)
INDEX TO GAME AUDIENCE
1
Samsung
10:29:00
117%
2
Samsung
10:29:30
116%
3
Mercedes-Benz
10:22:00
115%
4t
Mercedes-Benz
10:22:30
114%
4t
Allstate
10:48:00
114%
4t
Tide
10:14:00
114%
5t
Tide
10:14:30
113%
5t
Kia
10:06:00
113%
5t
SodaStream
10:15:00
113%


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