SBD/February 5, 2013/Marketing and Sponsorship

Angels' Mike Trout Latest Athlete To Sign Endorsment Deal With Subway

Trout filmed his part in the Subway Super Bowl commercial last month at Citi Field
Angels CF Mike Trout's agent Craig Landis confirmed that his client "reached a sponsorship agreement" with Subway restaurants, according to Josh Friedman of the Vineland DAILY JOURNAL. Trout appeared in Subway's Super Bowl ad, and supporters said that the endorsement is "a perfect fit" for the reigning AL Rookie of the Year. Landis said, "They approached us (about a deal) and we thought they were a great partner because it’s a national chain, has a great reputation (and) uses athletes in a positive light." He added of other Subway endorsers such as Michael Phelps and Michael Strahan, "They’re not just guys, they’re the top guys (in sports). They’re the most elite guys in various sports, and that’s where Mike fits in." Landis would not comment on the "length or dollar amount of Trout’s contract with Subway." Trout’s portion of the Super Bowl spot "was filmed Jan. 20 at Citi Field." Landis said Subway "did a bunch of little soundbites" with Trout in front of the camera, and the chain that could be used "later in the year." Friedman noted while Trout’s agreement with Subway "could include future commercials," there "haven’t been any other photo shoots scheduled with Subway." Trout has "other sponsorship agreements, with BodyArmor SuperDrink, J&J Snack Foods and Nike, but this [was] his first commercial" (Vineland DAILY JOURNAL, 2/2).
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