Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Marketplace Roundup SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel
SBD/February 5, 2013/Marketing and Sponsorship
Published February 5, 2013
UNIFORM DECISIONS: NBA Exec VP/Global Marketing Sal LaRocca said that the "target debut" for the league to include ads on jerseys is the '14-15 season. In Indianapolis, Anthony Schoettle writes, “NBA owners are leaning toward approving a 2-1/2-inch-by-2-1/2-inch ad placed on either the upper-left or upper-right corner of the jersey. Right now, owners want only one ad per jersey.” A source said that if advertisers "take to the ads, owners will consider adding a second patch.” Schoettle notes one proposal on the table is for teams to share 25% of the "collective jersey advertising revenue," which "gained momentum at an owners meeting in Miami in mid-January” (INDIANAPOLIS BUSINESS JOURNAL, 2/4 issue).
FOREIGN AFFAIRS: MARKETING magazine’s John Reynolds reports London Games sponsors have been “accused of abandoning their commitment to the Olympic legacy, with the Greater London Authority struggling to raise funds for sports-participation projects.” London's city government has committed to investing $11M (all figures U.S.) in "grass-roots projects in the capital over the next two years.” To boost that sum, it has “approached domestic sponsors of London 2012 ... with requests for funding of between” $787,000 and $1.6M. Sources said the GLA has “failed to secure any backing from brands as yet” (MARKETINGMAGAZINE.co.uk, 2/5).
OFF THE RAILS: Canadian National Railway has announced that it will be "modifying its sponsorship position in Canadian golf beyond 2013, electing to focus its efforts on Canadian youth and grassroots golf.” It will “cease to be the title sponsor of the Canadian Women's Open and Canadian Women's Tour at the end of this year” (GLOBE & MAIL, 2/5).