StubHub said Super Bowl XLVII in New Orleans finished with a median sales price of $2,172 per ticket on the site, down 13% from last year's game in Indianapolis and down 26% from two years ago in Dallas. Very high transactional volume, however, pushed the game to the third-largest grossing event in StubHub history, ranking behind last month's BCS National Championship Game and Super Bowl XLV. StubHub this year also had its largest number of Super Bowl tickets to date sell on the site. Similar to last year, high costs of transportation to and lodging within New Orleans were among factors driving down resale prices to the game (Eric Fisher, Staff Writer).
BETTING CHANCE: In Las Vegas, Matt Youmans notes Nevada sports books “set a record” with betting on Super Bowl XLVII, as the Gaming Control Board “released figures showing the state’s wagering handle of $98.9 million to be the highest in Super Bowl history.” The handle “eclipsed the $94.5 million wagered” on Super Bowl XL in ’06. Nevada’s sports books “turned a profit on the Super Bowl for the 21st time in the past 23 years” (LAS VEGAS REVIEW-JOURNAL, 2/5).
