SBD/February 4, 2013/Media

CBS' Stream Of Super Bowl XLVII Goes Off Without Any Real Incidents

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CBS Sports last night delivered a largely incident-free online stream of Super Bowl XLVII, complete with several features new to second-screen game experiences. The online stream notably featured the debut of a live All-22 coaches' angle, offered to the public starting during the '12 season, but never live for U.S. audiences before last night's game. Also new to Super Bowl online streaming was coverage of the halftime show with Beyonce. The online coverage lagged behind the TV feed by about 10-15 seconds, not unlike many digital simulcasts of televised sports. But the video player featured five camera angles in total, including a fans' choice that spotlighted various individual players, with shifting between the views smooth, fluid and buffer-free. Some of the alternate camera angles beyond the TV simulcast were out during the third-quarter Superdome power outage, and were turned off during the halftime show. As the case last year on NBC, the digital Super Bowl stream featured a separate set of commercials and links to the spots airing on TV. But while NBC featured a quintet of online advertisers for Super Bowl XLVI, CBS last night ran ads from 15 companies. Purchasing online inventory were American Airlines, Beck's, BlackBerry, Bridgestone, Budweiser (Black Crown), Cars.com, Coca-Cola, Colgate-Palmolive (Speed Stick), Pepsi, Prudential, Samsung, Sony Computer Entertainment ("God of War: Ascension"), Taco Bell, Toyota, and Unilever (Clear Men Scalp Therapy). The NFL also ran multiple ads promoting several of its causes and entities, including the NFL Network and its NFLEvolution.com health and safety awareness effort. The CBS online player also included social media integration with several embedded Twitter feeds. A counter within the player tallying Super Bowl-related tweets registered more than 35 million by the end of the game.
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