SBD/February 4, 2013/Marketing and Sponsorship

MLS Dynamo Ends Sponsorship With Greenstar Recycling, Looks For New Jersey Partner

Greenstar originally had signed a three-year deal with the Dynamo in December ‘10
The MLS Dynamo on Friday announced that the club has reached an agreement with Greenstar Recycling that will end its team sponsorship as well as jersey title sponsorship. The termination comes as a result of Greenstar’s sale to Waste Management. The Dynamo signed a three-year deal with Greenstar in December ‘10. The company will not receive any further sponsorship benefits from the Dynamo (Dynamo). In Houston, Jose de Jesus Ortiz noted the Dynamo join the Rapids and Earthquakes as “the only franchises without a jersey sponsor in the 19-team MLS.” It is “unlikely the Dynamo will have a jersey sponsor at the start of the season,” but team President Chris Canetti “isn't ruling out finding a sponsor during the season.” Canetti declined to discuss the financial settlement, but he “doesn't expect the defending two-time Eastern Conference champions will suffer on the field because of the termination.” The team “doesn't have to re-brand any of its 2013 uniforms or equipment and has been playing exhibition matches in uniforms with no sponsor's logo.” Canetti said, "The beauty of it is that we're free and clear to find a new sponsor. We're really confident that there's going to be some excellent opportunities with some strong global companies" (HOUSTON CHRONICLE, 2/2).
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