SBD/February 4, 2013/Franchises

Broncos, Rams Latest To Announce Higher Season-Ticket Prices For '13 Season

Broncos season-ticket holders were informed of the price increases last week
The Broncos are “raising their reserved-seat ticket prices" by an average of 4.2% next season, according to Mike Klis of the DENVER POST. Season-ticket holders "were informed of the increases" last week, "along with a letter" from Broncos Owner Pat Bowlen. The increase “affects a little more than half of the 64,501 reserved seats at Sports Authority Field.” The “biggest hit will be to those who sit in the lower corners of the end zones,” with seats "going up" 10.5% from $95 to $105. Sections in the “upper corners ($53 to $57) and lower end zones ($80 to $85) also are going up.” The team is “increasing its club and premium seating" pricing between 3.3% and 9.6%. But the Broncos “will not raise their parking rates, as some other NFL teams are doing along with their seat price increases this year.” Whatever the pricing increase, "evidence suggests Broncos fans will pay" after a franchise-record 613,062 fans "gathered at Sports Authority Field last season" (DENVER POST, 2/2).

ARCH WAY: In St. Louis, Jim Thomas reported Rams season-ticket holders last week received an e-mail notice “informing them of a slight increase in season-ticket prices for the 2013 season.” The e-mail “included a letter from coach Jeff Fisher and a highlight video of the 2012 season.” A seat that cost $82 a game last season "now costs $88.” There is a “discount program for those who renew by Feb. 22.” Applying the discount to an $88 ticket, the price "goes down to $84." Rams Exec VP/Football Operations Kevin Demoff said that the increase in season-ticket prices is $2 per game in "two-thirds of the Edward Jones Dome for those renewing by Feb. 22” (ST. LOUIS POST-DISPATCH, 2/2).
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