SBD/February 1, 2013/Research and Ratings

49ers Top Ravens On Twitter, Facebook In Run-Up To Super Bowl XLVII

In a seven-month period that ends Friday, the 49ers lead the Ravens in total additions of Facebook “likes” and Twitter “followers,” with a total of 452,400 additions in comparison to 391,041. Competing on a percentage-only basis of social media additions, the Ravens come out on top, up 31.7%, compared to a jump of 29.0% for the 49ers. When breaking down the whole roster of playoff teams and how they have performed over the month of January, the Ravens lead the percentage of new additions (+13.0%). Next are the Seahawks with an increase of 6.7% and the 49ers (+6.5%). Teams that exited in Wild Card rounds, like the Colts and Vikings, added the least, with each seeing less than 1% growth in the last month.

SUPER BOWL XLVII: SOCIAL MEDIA BATTLE
PRESEASON
(JULY 1)
PLAYOFFS
(JAN. 1)
HEADING INTO
SUPER BOWL (FEB. 1)
7-MONTH
CHANGE
RAVENS
Facebook
1,089,186
1,209,653
1,352,372
+31.7%
Twitter
144,112
227,411
271,967
Total
1,233,298
1,437,064
1,624,339
49ERS
Facebook
1,360,533
1,591,339
1,680,292
+29.0%
Twitter
198,911
294,678
331,552
Total
1,559,444
1,886,017
2,011,844
         

NOTES: Charts show the number of Twitter “followers” and Facebook “likes” for team and league sites beginning April 19 and running through Feb. 1. The teams are ranked by their combined number of fans across the two sites.

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