SBD/February 1, 2013/Marketing and Sponsorship

WNBA Shock Sign Jersey Sponsorship Deal With Tulsa-Area Osage Casino

WNBA jersey-sponsorship deals generally are valued at $1M annually
The WNBA Shock have signed a marquee jersey sponsorship deal with Osage Casino. Team officials would not disclose terms, but the multiyear deal announced on Thursday is in line with other WNBA jersey deals, which are valued at $1M annually. The Osage Casino logo patch will appear on the front of both the team’s home and away jerseys, with a smaller Shock logo to appear on the jersey’s front left corner. The uniform also will have the Boost Mobile logo on the front of the jersey as part of the WNBA’s league-wide deal. The Osage Casino logo will be on the Shock’s home floor at BOK Center along with in-arena signage. Other elements include team-related events at Osage casinos throughout the region. Osage Casino has been a Shock partner since the team moved from Detroit to Tulsa in ‘10. “This agreement and the ability of our organization to secure a marquee partnership is one of the most significant milestones in franchise history,” said Shock President Steve Swetoha. “Osage Casino is a widely respected local and regional brand in the gaming and entertainment industry. Partnering with such a strong local brand will only enhance our own branding and visibility opportunities in Northeast Oklahoma.” The Shock is the seventh WNBA team to sign a jersey deal (John Lombardo, SportsBusiness Journal). Swetoha called the deal "one of the most significant milestones in franchise history." In Tulsa, Mike Brown notes the deal comes after a "nine-month process of meetings" between the two parties (TULSA WORLD, 2/1). 
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