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SBD/February 1, 2013/Marketing and Sponsorship
Who's In, Who's Out: A Rundown Of In-Game Spots For CBS' Super Bowl Telecast
Published February 1, 2013
CBS has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVII. The chart below presents a quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart (THE DAILY).
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| ADVERTISER |
LENGTH
|
AGENCY |
|
FIRST QUARTER
|
||
| Audi |
:60
|
Venables, Bell & Partners, S.F. |
| Best Buy |
:30
|
Crispin Porter & Bogusky, Miami |
| Budweiser Black Crown |
:30
|
Anomaly, N.Y. |
| Budweiser Black Crown |
:30
|
Anomaly, N.Y. |
| Calvin Klein |
:30
|
In-house |
| Cars.com |
:30
|
mcgarrybowen, Chicago |
| Coca-Cola |
:60
|
Wieden+Kennedy, Portland |
| Disney Pictures ("Oz The Great and Powerful") |
:30
|
In-house |
| GoDaddy |
:30
|
Deutsch, N.Y. |
| Hyundai (Santa Fe) |
:60
|
Innocean (In-house) |
| M&Ms |
:30
|
BBDO, N.Y. |
| Toyota |
:60
|
Saatchi & Saatchi, L.A. |
|
SECOND QUARTER
|
||
| Budweiser |
:60
|
Anomaly, N.Y. |
| Bud Light |
:60
|
Translation, N.Y. |
| GoDaddy |
:30
|
Deutsch, N.Y. |
| got milk? |
:30
|
Deutsch, L.A. |
| Hyundai (Sonata Turbo) |
:30
|
Innocean (In-house) |
| Oreo |
:30
|
Wieden+Kennedy, Portland |
| Paramount ("Star Trek Into Darkness") |
:30
|
In-house |
| Pepsi |
:30
|
Mekanism, N.Y. |
| Skechers (Relaxed Fit) |
:30
|
Siltanen & Partners, L.A. |
| Skechers (GoRun 2) |
:30
|
Siltanen & Partners, L.A. |
| Volkswagen |
:60
|
Deutsch, L.A. |
|
THIRD QUARTER
|
||
| Axe |
:30
|
BBH, London |
| Bud Light |
:60
|
Translation, N.Y. |
| Beck's Sapphire |
:30
|
Mother, N.Y. |
| Century 21 |
:30
|
Red Tettemer & Partners, Philadelphia |
| E-Trade |
:30
|
Grey, N.Y. |
| Gildan Activewear |
:30
|
DeVito/Verdi, N.Y. |
| Kia (Forte) |
:30
|
David & Goliath, L.A. |
| Speed Stick |
:30
|
Crowdsourced (Tongal) |
| Tide |
:30
|
Saatchi & Saatchi, N.Y. |
| Wonderful Pistachios |
:30
|
Fire Station (In-house) |
|
FOURTH QUARTER
|
||
| Kia (Sorento) |
:60
|
David & Goliath, L.A. |
| Mercedes-Benz (CLA) |
:60
|
Merkley + Partners, N.Y. |
| Mio |
:30
|
Taxi, N.Y. |
| Samsung |
:120
|
72andSunny, L.A. |
| SodaStream |
:30
|
Alex Bogusky/ Pale Dot Voyage, Chattanooga |
|
PLACEMENT TO-BE-DETERMINED
|
||
| BlackBerry |
:30
|
AMV BBDO, London |
| Chrysler |
:60
|
TBD |
| Chrysler (Fiat) |
:30
|
TBD |
| Disney Pictures ("Iron Man 3") |
:60
|
In-house |
| Doritos |
:30
|
User-created |
| Doritos |
:30
|
User-created |
| Ford (Lincoln) |
:60
|
HudsonRouge, N.Y. |
| Pepsi Next |
:30
|
TBWA/Chiat/Day, L.A. |
| Subway |
:30
|
TBD |
| Taco Bell |
:60
|
Deutsch, L.A. |
| Universal Pictures ("The Fast & The Furious 6") |
:30
|
In-house |
| Universal Pictures ("Oblivion") |
:30
|
In-house |
| Visa |
:30
|
TBD |
