SBD/February 1, 2013/Marketing and Sponsorship

Who's In, Who's Out: A Rundown Of In-Game Spots For CBS' Super Bowl Telecast

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CBS has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVII. The chart below presents a quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart (THE DAILY).

ADVERTISER
LENGTH
  AGENCY
FIRST QUARTER
Audi
:60
Venables, Bell & Partners, S.F.
Best Buy
:30
Crispin Porter & Bogusky, Miami
Budweiser Black Crown
:30
Anomaly, N.Y.
Budweiser Black Crown
:30
Anomaly, N.Y.
Calvin Klein
:30
In-house
Cars.com
:30
mcgarrybowen, Chicago
Coca-Cola
:60
Wieden+Kennedy, Portland
Disney Pictures
("Oz The Great and Powerful")
:30
In-house
GoDaddy
:30
Deutsch, N.Y.
Hyundai (Santa Fe)
:60
Innocean (In-house)
M&Ms
:30
BBDO, N.Y.
Toyota
:60
Saatchi & Saatchi, L.A.
SECOND QUARTER
Budweiser
:60
Anomaly, N.Y.
Bud Light
:60
Translation, N.Y.
GoDaddy
:30
Deutsch, N.Y.
got milk?
:30
Deutsch, L.A.
Hyundai (Sonata Turbo)
:30
Innocean (In-house)
Oreo
:30
Wieden+Kennedy, Portland
Paramount ("Star Trek Into Darkness")
:30
In-house
Pepsi
:30
Mekanism, N.Y.
Skechers (Relaxed Fit)
:30
Siltanen & Partners, L.A.
Skechers (GoRun 2)
:30
Siltanen & Partners, L.A.
Volkswagen
:60
Deutsch, L.A.
THIRD QUARTER
Axe
:30
BBH, London
Bud Light
:60
Translation, N.Y.
Beck's Sapphire
:30
Mother, N.Y.
Century 21
:30
Red Tettemer & Partners, Philadelphia
E-Trade
:30
Grey, N.Y.
Gildan Activewear
:30
DeVito/Verdi, N.Y.
Kia (Forte)
:30
David & Goliath, L.A.
Speed Stick
:30
Crowdsourced (Tongal)
Tide
:30
Saatchi & Saatchi, N.Y.
Wonderful Pistachios
:30
Fire Station (In-house)
FOURTH QUARTER
Kia (Sorento)
:60
David & Goliath, L.A.
Mercedes-Benz (CLA)
:60
Merkley + Partners, N.Y.
Mio
:30
Taxi, N.Y.
Samsung
:120
72andSunny, L.A.
SodaStream
:30
Alex Bogusky/
Pale Dot Voyage, Chattanooga
PLACEMENT TO-BE-DETERMINED
BlackBerry
:30
AMV BBDO, London
Chrysler
:60
TBD
Chrysler (Fiat)
:30
TBD
Disney Pictures ("Iron Man 3")
:60
In-house
Doritos
:30
User-created
Doritos
:30
User-created
Ford (Lincoln)
:60
HudsonRouge, N.Y.
Pepsi Next
:30
TBWA/Chiat/Day, L.A.
Subway
:30
TBD
Taco Bell
:60
Deutsch, L.A.
Universal Pictures
("The Fast & The Furious 6")
:30
In-house
Universal Pictures ("Oblivion")
:30
In-house
Visa
:30
TBD

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