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SBD/February 1, 2013/Marketing and Sponsorship
Published February 1, 2013
NICE THREADS: Nike Creative Dir Todd Van Horne appeared on NFL Network Thursday to discuss the new NFL uniforms that debuted this season. NFL Net’s Akbar Gbaja-Biamila, who played in the league from '03-08, said Nike “has a fascinating jersey line.” Gbaja-Biamila: "I just remember the jerseys being tight and hard to move, but this stuff looks really flexible.” Van Horne said about "40 years of innovation” is in the new uniform. The jersey “flexes and moves with your body but still has that streamlined fit.” Van Horne: “The whole uniform world is an integrative system, so it’s designed inside-out to give you that protection where you need but you still have that range of motion” (NFL Network, 1/31).
PARTY ROCKING: RedFoo, a member of the musical group LMFAO and the current boyfriend of top-ranked tennis player Victoria Azarenka, said of his interest in the tennis industry, "I like the clothing aspect, because whatever I do, I want to make my own clothes, so that’s how that started. Doing a tennis line would be really fun. But my main focus is the music and entertaining" (ESPN.com, 1/31).
IT'S SHOWTIME: The Lakers have agreed to a partnership with Hublot which makes the Swiss luxury watch brand the official timekeeper of the NBA team (Lakers).