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Branding Tied To Mercedes' Naming Rights At Superdome Will Be Visible During Super Bowl
Published February 1, 2013
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BIGGER FAN ZONE: The Super Bowl Gameday Fan Plaza outside the Superdome will be 300% larger compared with the first three entertainment zones dating to the ‘10 event in Miami, said Supovitz. In New Orleans, the NFL is using Champions Square, the 120,000-square-foot festival space outside the stadium typically reserved for Saints games. For Sunday’s game, it has been rebranded for the Super Bowl with food and drink concessions, live bands, sponsor activations and photo opportunities with a large replica of the Super Bowl trophy. The plaza extends to the rooftops of two parking decks next to the stadium where the NFL installed artificial turf for football skills competitions.