SBD/January 31, 2013/People and Pop Culture

John Brody Leaving Wasserman To Oversee Sponsorship Sales At NFL

Brody will be introduced in his new role this week in New Orleans
In the run-up to the Super Bowl, the NFL has a new head of sponsorship sales. Wasserman Media Group President of Partnership & Business Development JOHN BRODY, who once ran sponsorship sales for MLB, is taking a similar job with the NFL. Brody's exact new title could not be learned. He replaces former Senior VP/Media Sales & Sponsorship KEITH TURNER, who left the league in August to join Univision as President of Ad Sales & Marketing. Numerous calls to Brody were not returned, nor was a call to WMG Chair & CEO CASEY WASSERMAN. NFL VP/Communications BRIAN MCCARTHY said he had no knowledge of the hiring. However, sources said Brody will be introduced to the NFL's largest sponsors and other business partners this week in New Orleans, where they are gathering for the Super Bowl. Brody is a three-time winner of the SportsBusiness Journal’s “Forty Under 40” award and has been with WMG since August ‘10. During two stints at MLB between ’98-‘10, he sold sponsorships, and later ran corporate sales, interrupted by a 19-month stint as Celtics CMO between ’02-04. Haymaker Founder & Principal KERN EGAN, who did not have knowledge of the hire, said, "John is a clear thinker, whose reputation is based on the fact that he delivers on the promises he makes during negotiations." Egan's agency reps NFL sponsor Bridgestone and negotiated Firestone's current MLB sponsorship deal with Brody when he was at MLB.
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