SBD/January 31, 2013/Marketing and Sponsorship

Spirit Airlines Debuts Website Ads Mocking A-Rod, MLB PED Scandal

Spirit Airlines yesterday featured two rotating ads on its website that “mock” Yankees 3B Alex Rodriguez as company execs "try to sell you plane tickets to spring training,” according to David Brown of YAHOO SPORTS. One ad reads, “Improve your travel performance! with our PEDs!” The ad shows a “blond in a bikini holding a bat behind her head” with the “No. 13 on the nub.” Another ad reads in part, “YOU’LL HAVE A-RODICULOUSLY GREAT TIME!” Brown wrote, “I’m not 100 percent sold on ‘PRICE EXTRAVAGANZA DEALS’ as another meaning behind the PED acronym” (SPORTS.YAHOO.com, 1/30).
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