Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
SBD/January 30, 2013/Media
Columnist Joe Posnanski Leaving Sports On Earth For Role With NBC Sports
Published January 30, 2013
GOING DIGITAL: ADWEEK's Emma Bazilian wrote the art of longform sportswriting has "found new life on the Web." This "renaissance includes relative newcomers like Bill Simmons’ Grantland, sports blog network SB Nation and Deadspin and established players like USA Today (a backer of Sports on Earth) and Sports Illustrated." "The Best American Sports Writing" book series editor Glenn Stout said, "A number of sports entities are seeing that the future of sports journalism lays in longform, as people become more accustomed to reading on phones and tablets." Stout is "increasingly pulling articles from digital-only outlets." He said of longform online sportswriting, "There might not be a whole lot of money in it yet. But you can not only find a place to show your work -- you can find an audience for it" (ADWEEK.com, 1/29).