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SBD/January 30, 2013/Marketing and Sponsorship
Volkswagen Insists It Will Air Controversial Super Bowl Ad Despite Claims It Is Racist
Published January 30, 2013
COMEDY FODDER: Comedian D.L. Hughley said of the ad, “I can’t understand what I’m supposed to be mad about. I don’t get it. Is Spike Lee behind this again? If Jamaicans can make a movie where they’re bobsledding, then Minnesotans can speak with a Jamaican accent” ("GMA," ABC, 1/30). Comedian Jeff Ross said, "If they want him to stop talking like that in the ad, they should just have the cops pull him over. He’ll start talking white again immediately" ("Showbiz Tonight," HLN, 1/29).