SBD/January 30, 2013/Facilities

49ers Name Anheuser-Busch Latest Founding Partner Of New Santa Clara Stadium

The 49ers have signed Anheuser-Busch to a 10-year deal as a founding partner at their new $1.2B stadium in Santa Clara. Financial terms were not disclosed, but founding partner deals at the major league level are valued at seven figures annually. Under the agreement, the brewer’s Bud Light brand is the official malt beverage partner of the team and the 68,500-seat facility. In addition, Bud Light receives naming rights to the stadium’s fan deck, an interactive zone on the north side of the building under the scoreboard, plus digital and permanent signs. Bud Light also will help promote a positive gameday atmosphere in the stadium through Good Sport, a responsible drinking program. A-B, the team’s sixth founding partner, joins Brocade, NRG Energy, SAP, Sony and Violin Memory. The stadium opens for the ‘14 season.
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