SBD/January 29, 2013/Research and Ratings

PwC Estimates Super Bowl Will Generate $185M In Direct Spending In New Orleans

Super Bowl XLVII will generate an estimated $185M in direct spending for the greater New Orleans area, a 23% increase over last year’s game in Indianapolis, according to an analysis of data from PricewaterhouseCoopers. PwC U.S. Dir of Sports & Tourism Adam Jones said the firm has tracked the game's economic impact annually since San Diego hosted the event in ’98. Since then, PwC has been hired by numerous host market committees to track the money flow. Jones said PwC uses the NFL's internal estimate of between 100,000 and 125,000 visitors for the game, depending on the host market, with an average length of stay ranging from 4-5 days, depending on whether the visitor is attending the game for work or pleasure.

ESTIMATED DIRECT SPENDING IN SUPER BOWL HOST MARKETS
YEAR
HOST MARKET
ESTIMATED DIRECT SPENDING
'13
New Orleans
$185M
'12
Indianapolis
$150M
'11
Dallas-Ft. Worth
$202M
'10
South Florida
$153M
'09
Tampa
$150M
'08
Glendale
$193M
'07
South Florida
$195M
'06
Detroit
$113M
'05
Jacksonville
$124M
'04
Houston
$134M
'03
San Diego
$170M
'02
New Orleans
$158M
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