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SBD/January 29, 2013/Marketing and Sponsorship
Super Bowl QBs Will Focus On Game, Rather Than Marketing Potential Off The Field
Published January 29, 2013
SIBLINGS IN SYNC: AD AGE’s Michael McCarthy wrote neither 49ers coach Jim Harbaugh nor Ravens coach John Harbaugh “has the kind of boisterous John Madden-like coaching personality that appeals to Madison Avenue.” Still, sports-marketing experts said that together they “could pull off the type of sibling ad campaigns done” by Giants QB Eli Manning and Broncos QB Peyton Manning for Oreo, DirecTV and ESPN and tennis players Venus and Serena Williams for Apple iPhone and Avon. Octagon First Call Managing Dir David Schwab said, "They're more powerful as a pair than they are individually. They would make more money, too" (ADAGE.com, 1/28).
GET YOUR HEAD IN THE GAME: Football equipment maker Xenith announced that it has extended its partnership with Ravens RB Ray Rice, who began serving as an ambassador for the company in ’12. Rice will continue to promote Xenith’s X2 helmet while now serving as the face of Xenith’s national player safety campaign and promotions for the company (Xenith).