Published January 29, 2013
G-Oil will use commercials to promote itself as the official motor oil of DIS
Green Earth Technologies signed a sponsorship with Daytona Int’l Speedway to make its G-Oil the track’s official motor oil. The company signed a three-year agreement with an option for a one-year renewal. Financial terms were not available. G-Oil will wrap trams during the Daytona 500. It will promote itself in commercials as the official motor oil of the Daytona 500 and feature the DIS logo on its packaging and print advertising. The company also will promote its two-cycle and four-cycle motor oil. It plans to create consumer sweepstakes and retail sweepstakes that award trips to races at Daytona. Green Earth Technologies Founder, President & CMO Jeff Loch said, “As a consumer, there’s still that barrier that was set before we got into the space of performance. As much as we want to tout the green message, our primary message has to be performance, and nothing demonstrates performance more than NASCAR. Daytona is the granddaddy of them all.” The track has not had a motor oil sponsor since Valvoline’s deal ended in ‘07. DIS President Joie Chitwood said, “The time without a motor oil sponsor corresponds with the time when there were less motor oil sponsors on cars. But (Green Earth Technologies is) a Florida-based company and they hit things that we’re all trying to do, which is to focus on the green effort and find partners that can work with you in that area.” The DIS sponsorship deal comes less than a year after Green Earth Technologies signed a sponsorship to become a NASCAR Green sponsor.