SBD/January 28, 2013/Research and Ratings

Overnight Ratings: NBA Returns Strong On ABC; UFC On Fox Down From December

ABC earned a 4.9 overnight Nielsen rating for Thunder-Lakers yesterday afternoon, marking the net’s fourth-best regular-season game (non-Christmas Day) on record. The game also drew a big number in Oklahoma City, with the market earning an 18.9 local rating, which is the net’s second-best NBA regular-season figure. Meanwhile, the Celtics' double-OT win over the Heat in ABC’s early NBA window yesterday earned a 3.8 overnight.

FIGHT NIGHT: “UFC on Fox 6” earned a 2.6 overnight on Saturday from 8:00-10:15pm ET, down from a 2.8 rating for the net’s fifth UFC telecast on Dec. 10. However, the figure is up from a 1.7 overnight for “UFC on Fox 4,” which aired in August up against the London Games. The 2.6 rating ranks the third-best of the six overnights for UFC telecasts on Fox. The top-rated event remains the first telecast in November ’11, which drew a 3.5 overnight for the hour-long telecast.

DOWN UNDER: ESPN earned a 0.5 overnight for the live telecast of Novak Djokovic’s win over Andy Murray in the Australian Open men’s final on Sunday from 3:00-7:45am. That figure is down slightly from a 0.6 for Djokovic’s win over Rafael Nadal on ESPN2 last year. Meanwhile, ESPN earned a 0.5 overnight for Victoria Azarenka’s win over Li Na in the women’s final on Saturday, up from a 0.3 for Azarenka’s win over Maria Sharapova on ESPN2 last year.

X MARKS THE SPOT: The Winter X Games yesterday returned to broadcast TV, with ABC earning a 0.9 overnight for coverage from 4:00-6:00pm. However, that figure was topped by last night’s coverage on ESPN, which earned a 1.2 overnight from 9:15-11:15pm.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
1/26
ABC
4:00-6:00pm
0.9
NCAA Basketball: Maryland-Duke
1/26
CBS
1:00-3:00pm
1.3
PGA Tour: Farmers Insurance Open*
1/26
CBS
3:00-6:00pm
1.6
"UFC on Fox 6"
1/26
Fox
8:00-10:15pm
2.6
Red Bull Signature Series: Crashed Ice
1/26
NBC
2:00-3:00pm
0.7
U.S. Figure Skating Championships
1/26
NBC
3:00-6:00pm
1.6
U.S. Figure Skating Championships
1/26
NBC
8:00-11:00pm
2.5
NBA: Heat-Celtics
1/27
ABC
1:00-3:30pm
3.8
NBA: Thunder-Lakers
1/27
ABC
3:30-6:00pm
4.9
AMA Supercross
1/27
CBS
12:30-1:00pm
1.4
NCAA Basketball: Michigan State-Indiana
1/27
CBS
1:00-3:00pm
1.5
PGA Tour: Farmers Insurance Open:
Third, Final Rounds*
1/27
CBS
3:00-7:00pm
3.7
Int'l Auto Show
1/27
NBC
12:00-1:00pm
1.0
Figure Skating: Unforgettable Moments of Love On Ice
1/27
NBC
1:00-3:00pm
0.9
U.S. Figure Skating Championships
1/27
NBC
3:00-5:00pm
1.5
"Sunday Night Football Special"
1/27
NBC
5:00-6:00pm
1.4
NFL Pro Bowl
1/27
NBC
7:30-10:30pm
7.7
         

NOTES: * = Fog forced cancellation of Farmers Insurance Open third-round play on Saturday. Play resumed Sunday, but the final round concluded on Golf Channel and CBS on Monday. 

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