SBD/January 28, 2013/Marketing and Sponsorship

Marketplace Roundup

NBA execs claim the "Knicklyn" symbol infringes on Knicks' and Nets' copyrights
In N.Y., Leonard Greene reports Knicks fan Mike Sorisi “coined the term ‘Knicklyn’ to represent fans whose loyalty may be divided” between the Knicks and Nets. Sorisi designed a "clever logo to go with the moniker and started selling hats and stickers.” Sorisi said that “days later, the NBA unleashed a full-court press ordering him to cease and desist, claiming trademark infringement.” The NBA said that Sorisi’s use of the word “Knick” is a “trademark infringement, as is his logo which features a basketball that is similar to the Nets’ design” (N.Y. POST, 1/28).

GROUNDS KREW: In Jacksonville, Garry Smits noted Bridgestone Golf and The Players Championship are “sponsoring an online contest" for fans to become part of "Kuch’s Krew," a fan club for reigning TPC winner Matt Kuchar. Fans have until Feb. 28 to "enter a video that describes why they want to be part of Kuchar’s gallery.” A panel will “judge the videos based on creativity and originality and narrow it down to three entries.” The winners will be awarded with a travel package that "includes airfare, hotel, rental car, food expenses and tickets to the tournament," and will have the chance to "meet Kuchar and attend VIP events" (FLORIDA TIMES-UNION, 1/27).

BANK SHOT: In Hartford, Kenneth Gosselin noted UConn men's basketball coach Kevin Ollie, in following predecessor Jim Calhoun, “agreed to become a high-profile spokesman" for New England-based Webster Bank for three years. The details of “how and where Ollie will represent the bank -- for instance, whether his image will appear on billboards -- are still being worked out.” But Webster said that the contract “calls for personal appearances and media endorsements” (HARTFORD COURANT, 1/25).
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