Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/January 28, 2013/Marketing and Sponsorship
Published January 28, 2013
GROUNDS KREW: In Jacksonville, Garry Smits noted Bridgestone Golf and The Players Championship are “sponsoring an online contest" for fans to become part of "Kuch’s Krew," a fan club for reigning TPC winner Matt Kuchar. Fans have until Feb. 28 to "enter a video that describes why they want to be part of Kuchar’s gallery.” A panel will “judge the videos based on creativity and originality and narrow it down to three entries.” The winners will be awarded with a travel package that "includes airfare, hotel, rental car, food expenses and tickets to the tournament," and will have the chance to "meet Kuchar and attend VIP events" (FLORIDA TIMES-UNION, 1/27).
BANK SHOT: In Hartford, Kenneth Gosselin noted UConn men's basketball coach Kevin Ollie, in following predecessor Jim Calhoun, “agreed to become a high-profile spokesman" for New England-based Webster Bank for three years. The details of “how and where Ollie will represent the bank -- for instance, whether his image will appear on billboards -- are still being worked out.” But Webster said that the contract “calls for personal appearances and media endorsements” (HARTFORD COURANT, 1/25).