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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Leonard Greene reports Knicks fan Mike Sorisi “coined the term ‘Knicklyn’ to represent fans whose loyalty may be divided” between the Knicks and Nets. Sorisi designed a "clever logo to go with the moniker and started selling hats and stickers.” Sorisi said that “days later, the NBA unleashed a full-court press ordering him to cease and desist, claiming trademark infringement.” The NBA said that Sorisi’s use of the word “Knick” is a “trademark infringement, as is his logo which features a basketball that is similar to the Nets’ design” (N.Y. POST, 1/28).

GROUNDS KREW: In Jacksonville, Garry Smits noted Bridgestone Golf and The Players Championship are “sponsoring an online contest" for fans to become part of "Kuch’s Krew," a fan club for reigning TPC winner Matt Kuchar. Fans have until Feb. 28 to "enter a video that describes why they want to be part of Kuchar’s gallery.” A panel will “judge the videos based on creativity and originality and narrow it down to three entries.” The winners will be awarded with a travel package that "includes airfare, hotel, rental car, food expenses and tickets to the tournament," and will have the chance to "meet Kuchar and attend VIP events" (FLORIDA TIMES-UNION, 1/27).

BANK SHOT: In Hartford, Kenneth Gosselin noted UConn men's basketball coach Kevin Ollie, in following predecessor Jim Calhoun, “agreed to become a high-profile spokesman" for New England-based Webster Bank for three years. The details of “how and where Ollie will represent the bank -- for instance, whether his image will appear on billboards -- are still being worked out.” But Webster said that the contract “calls for personal appearances and media endorsements” (HARTFORD COURANT, 1/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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