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SBD/January 25, 2013/Media
CNN, Turner Sports Hire ESPN's Rachel Nichols As Reporter, Anchor
Published January 25, 2013
BANKING ON IT: In Boston, Chad Finn notes NBC Sports Network’s “The Crossover,” which debuts Monday at 6:00pm ET and will be co-hosted by Beadle and Dave Briggs, will be a "mix of sports, pop culture, and entertainment, with an emphasis on social media.” The net has acknowledged that it is "counting on ‘The Crossover’ to become one of its signature shows.” It is “banking on Beadle,” whose popularity is “as close to a safe bet as NBC Sports Network can make as it tries to establish itself as a destination cable sports network.” Still, nothing is “a guarantee, and the reality is harsh and apparent: The network, which currently receives some of its highest ratings for afternoon hunting programming, needs ‘The Crossover’ to succeed if it is ever going to make the impact it covets.” Beadle said, “There’s not just one place to go anymore, and part of us coming here and doing this show is to bring a fun half-hour, not take yourself too seriously. No contrived arguments where it feels forced or not organic” (BOSTON GLOBE, 1/25).