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SBD/January 25, 2013/Marketing and Sponsorship
Swing Away: Nike Golf In Unusual Position Of Not Being Market Leader
Published January 25, 2013
SALES GAIN FOR SECOND STRAIGHT YEAR: In Portland, Erik Siemers notes Nike Golf last year “posted its second-straight year of sales gains last year after a three-year decline that coincided with the economic recession and Nike Golf athlete Tiger Woods’ on- and off-course regression.”Data from Florida-based research firm Golf Datatech shows that the gains “follow a year in which total sales at U.S. club shops and golf specialty stores grew 8.6 percent across all categories to more than $3.3 billion.” With the industry on the rise, D.A. Davidson golf analyst Andrew Burns believes that two brands will “stand out -- archrivals Adidas and Nike.” He said, “What you have is TaylorMade and Nike really emerging as leaders in the sport, backed by very large pocket books and a knack for compelling product design” (PORTLAND BUSINESS JOURNAL, 1/28 issue).