Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/January 25, 2013/Marketing and Sponsorship
Swing Away: Nike Golf In Unusual Position Of Not Being Market Leader
Published January 25, 2013
SALES GAIN FOR SECOND STRAIGHT YEAR: In Portland, Erik Siemers notes Nike Golf last year “posted its second-straight year of sales gains last year after a three-year decline that coincided with the economic recession and Nike Golf athlete Tiger Woods’ on- and off-course regression.”Data from Florida-based research firm Golf Datatech shows that the gains “follow a year in which total sales at U.S. club shops and golf specialty stores grew 8.6 percent across all categories to more than $3.3 billion.” With the industry on the rise, D.A. Davidson golf analyst Andrew Burns believes that two brands will “stand out -- archrivals Adidas and Nike.” He said, “What you have is TaylorMade and Nike really emerging as leaders in the sport, backed by very large pocket books and a knack for compelling product design” (PORTLAND BUSINESS JOURNAL, 1/28 issue).