World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
SBD/January 25, 2013/Events and Attractions
League Of Nations: LPGA Announces New U.S.-Based Match Play Event Beginning In '14
Published January 25, 2013
OPEN WINDOW: ESPNW.com's Mechelle Voepel wrote the "reality is that women's golf has limited windows to attract the so-called 'average' sports spectator/viewer in the United States." A team event that "involves the concepts of national pride and patriotism? Well, as hokey and contrived as that can sometimes seem, it's definitely a hook." One that "women's golf needs" (ESPNW.com, 1/24). Whan said that several "factors went into bringing the event to Caves Valley -- the support by local fans and club members at the 2002 U.S. Senior Open, the prestige of a golf club that was once ranked in the top 100 in the U.S. by a number of golf publications and website, as well as the proximity to a number of major media markets." He added that he "is not concerned with the problems major golf events had in the Baltimore area in recent years, specifically the lack of consistent corporate and fan support." Caves Valley Chair Steve Fader said that the int'l aspect of the event "should make it an easier sell than other golf events that have not been able to draw corporate sponsorship in the Baltimore area" (Baltimore SUN, 1/25).