TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
Upcoming Conferences and Events
SBD/January 24, 2013/Marketing and Sponsorship
Published January 24, 2013
SILK ROAD: TENNIS.com's Richard Pagliaro reported Svetlana Kuznetsova signed a "new apparel pact with Chinese brand Qiaodan" prior to the start of the Australian Open. Kuznetsova, who lost in the quarterfinals to Victoria Azarenka, had been with Fila for "more than a decade." Meanwhile, Fila is aiming to "fill the void left by the retirement of Kim Clijsters, who was the face of Fila's tennis line," in addition to Kuznetsova. They recently signed 18th-ranked Julia Goerges, who "formerly wore Nike" (TENNIS.com, 1/21).
GLASS HALF-FULL BRANDS: The GLOBE & MAIL's Mia Pearson writes throughout the NHL lockout, and as it ended, many brands "saw an opportunity to connect with consumers on an emotional level," including Bauer, Nike, the NHL itself and Maple Leaf Sports & Entertainment (GLOBE & MAIL, 1/24).