Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/January 24, 2013/Marketing and Sponsorship
Published January 24, 2013
SILK ROAD: TENNIS.com's Richard Pagliaro reported Svetlana Kuznetsova signed a "new apparel pact with Chinese brand Qiaodan" prior to the start of the Australian Open. Kuznetsova, who lost in the quarterfinals to Victoria Azarenka, had been with Fila for "more than a decade." Meanwhile, Fila is aiming to "fill the void left by the retirement of Kim Clijsters, who was the face of Fila's tennis line," in addition to Kuznetsova. They recently signed 18th-ranked Julia Goerges, who "formerly wore Nike" (TENNIS.com, 1/21).
GLASS HALF-FULL BRANDS: The GLOBE & MAIL's Mia Pearson writes throughout the NHL lockout, and as it ended, many brands "saw an opportunity to connect with consumers on an emotional level," including Bauer, Nike, the NHL itself and Maple Leaf Sports & Entertainment (GLOBE & MAIL, 1/24).