Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR Alfa Romeo Spot Scores During WBC Games Toyota Promos At NASCAR Races Paying Off Marketplace Roundup Budweiser Unveils Limited Edition MLB Team Cans Mookie Betts Among MLB's Most Marketable? LeBron Not Worried About Nike Q3 Results Officials Look For Shell PGA Tour Replacement LaVar Ball At Odds With NCAA Bylaw
SBD/January 24, 2013/Marketing and Sponsorship
Published January 24, 2013
SILK ROAD: TENNIS.com's Richard Pagliaro reported Svetlana Kuznetsova signed a "new apparel pact with Chinese brand Qiaodan" prior to the start of the Australian Open. Kuznetsova, who lost in the quarterfinals to Victoria Azarenka, had been with Fila for "more than a decade." Meanwhile, Fila is aiming to "fill the void left by the retirement of Kim Clijsters, who was the face of Fila's tennis line," in addition to Kuznetsova. They recently signed 18th-ranked Julia Goerges, who "formerly wore Nike" (TENNIS.com, 1/21).
GLASS HALF-FULL BRANDS: The GLOBE & MAIL's Mia Pearson writes throughout the NHL lockout, and as it ended, many brands "saw an opportunity to connect with consumers on an emotional level," including Bauer, Nike, the NHL itself and Maple Leaf Sports & Entertainment (GLOBE & MAIL, 1/24).