Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/January 24, 2013/Marketing and Sponsorship
Shell-Pennzoil, Penske Racing Agree To Five-Year NASCAR Extension Through '18
Published January 24, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
HERTZ GOLD: Penske also signed Hertz Rent-a-Car as a new associate sponsor. Hertz, which replaces Avis as the team's official rental car partner, has agreed to a multiyear deal that includes a co-primary sponsorship of one Sprint Cup race on Logano’s No. 22 car and seven primary sponsorships of Nationwide Series races with Logano, Brad Keselowski or Ryan Blaney. Financial terms of the deal were not available. Hertz plans to use its Penske Racing sponsorship to promote new initiatives like its keyless car entry system and to highlight its new advertising tagline, “Traveling at the speed of Hertz.” Hertz research shows that 20% of NASCAR fans rented a car in the last year. The deal comes a few months after Roger Penske became a Hertz franchisee, buying 15 locations in Memphis last September. Hertz CEO Mark Frissora said the relationship with Penske had no effect on the deal.